Downtown Port is run by Port Washington Main Street, an award-winning 501(c)3 not-for-profit organization committed to building downtown Port Washington in partnership with our Business Improvement District through strategic marketing, downtown promotional events, impactful design projects and economic development efforts. Port Washington was designated a Main Street Community in 2008 by the Governor and is one of 36 Wisconsin Main Street communities. Port Washington Main Street is nationally accredited through Main Street America. Representing 28 blocks and over 140 businesses, it is our mission to ensure the vitality of downtown Port Washington as a business and community center for this great city.
About Downtown Port
Board of Directors
Port Washington Main Street is governed by a board of directors, including business owners and/or representatives, property owners, community and downtown residents. Contact us if you are interested in joining the board.
- Nathan Scherper
- Kelly Brown
- Cathy Hanson
- Nicki Ksioszk
- Brian Barber
- Nikki Dudei
- Laura Burke
- Sharon Scheel
- Nikki Kiss
- Stacie Cherubini
- Julie Crowley
- Laura Motel
Staff
Amanda Baldwin, Executive Director
Amanda Baldwin is the Executive Director of Downtown Port Main Street. She leads downtown initiatives with a focus on supporting local businesses, creating meaningful events, and celebrating everything that makes Downtown Port Washington special.
From planning festivals to sharing everyday moments along the lakefront, Amanda is passionate about creating experiences that feel welcoming, vibrant, and uniquely “ Downtown Port.” She works closely with business owners, volunteers, and community partners to build connections and keep downtown thriving.
When she’s not working on the next big event or campaign, you’ll likely find her spending time with her family, traveling, enjoying a walk by the lake, or finding inspiration in the small moments that make this community feel like home.
Allyson Ward, Office Administrator
Allyson joined the Main Street team in March 2026. Allyson serves as the Office Administrator, where she supports daily operations and helps bring downtown initiatives to life. She brings a positive, organized approach to supporting the team, local businesses, and community initiatives, and is always happy to lend a helping hand.
Mission + Vision
Volunteer Driven
One of the key factors of a Main Street organization is community involvement. The work of economic revitalization and promotion is varied and constant. With community members invested in the mission and vision, the organization can thrive. Port Washington Main Street is run by a board of invested volunteers and has three standing volunteer-led committees: Promotion Committee, Design Committee, and Economic Revitalization Committee. Each committee meets monthly.
PROMOTION – Combinging the areas of Organization and Promotion, this committee focuses on the popular downtown events, marketing plans, volunteer recruitment and retention.
DESIGN – Focusing on historic preservation, placemaking, arts and culture, and making downtown an attractive location for residents and tourists alike, this committee is behind amazing projects like the Heart of the Harbor plaza.
ECONOMIC REVITALIZATION – This committee is in charge of ensuring prospective, new, and existing businesses in the downtown district have the support and resources they need to be successful.
If you would like to get more involved in the community, contact us to find out about joining one of our committees!
Destination Brand Manual
Downtown Port is a destination brand for all of us in Downtown Port Washington to take advantage of. Review the Brand Manual here.
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Invest in the community by supporting the work of Port Washington Main Street in creating a thriving small business community and welcoming community hub.
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Website and Branding Campaign Created by: Scott Subach Marketing & Design
